Facebook Plans Major Changes to News Feed

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Are you bored of seeing unwanted videos and commercials every time you log into your Facebook account? Don’t worry, soon you’ll see less or not such ads in news feeds on Facebook. The social networking giant is changing its news feed.

Here is what Mr. Zuckerberg said, “We’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other.”

Now you will see more meaningful and relevant posts from your family and friends on Facebook than advertisements. This is a major step the company has taken in order to maintain interest and trust of its users.

As many of you are aware, earlier Facebook gave more importance to posts that suit users’ interests. Now, you will see posts that have received more comments or a lot of friends are talking about it.

Campbell Brown, chief of news partnerships, in a Facebook post shared on group for media professionals anticipated loss of all types of Facebook engagement as the updates roll out over the next couple of months.

Daniel Ives, analyst for GBH Insights said in his message, “While the news-feed changes just announced could be worrisome in terms of an ad growth hiccup, we believe this overhaul was the right move for longer-term user engagement and driving ‘meaningful content,’ which remains the core ingredient in Facebook’s recipe for success for the coming years.”

In short, this change will affect the following:

  • Publishers and brands
  • Posts from friends will come to the top

Facebook expects users will spend less time on the site